This book is amazing. A must read for anyone who is branding anything, whether it’s a product, a website or themselves, reading this was like a punch in the face with respect to every branding decision I’ve ever made!
With 22 immutable laws, it’s fairly simple, and entertaining to follow. Each law has examples of failures by companies that ignored the law, then success stories, often against all odds, of companies that followed the law and flourished.
After a fantastic time in Vienna, Austria, it was time to get the train again to Zurich, Switzerland. By this point I was really in love with the train and the countryside in this area of the world was beautiful. It was so easy to sit back and let the world go by whilst I read on my Kindle.
Unfortunately, because Europe hates me, when I arrived in Zurich it was another national holiday, so everywhere was closed, again. This really sucked as I was in dire need of some shopping and Mont Bell’s only European shop was here.
I started learning how to read Kabbalistic Tarot using the learnings of Aleister Crowley and the Golden Dawn about 5 years ago and it’s been an awesome experience. Being a man of science people find it strange that I truly believe in Tarot but the psychological science behind it is solid. At it’s heart it’s just a creative way of approaching a problem or issue from different directions, making you think about the issue at hand differently and creating a story about the process of your concern. So when I saw a book linking Tarot and sex, how could I not read it? 😀
This book was simply amazing to read. I chained it on the train from Copenhagen to Hamburg to Vienna, I simply could not put it down. Spanning 5,000 years, set on Earth as well as in Space I was gripped from start to finish.
Telling the story of a group of scientists trying to save the future of the human race against an unthinkable catastrophe, compounded by ethics and politics it was really engaging watching the story play out across time, with respect to all the individual decisions made along the way.
My social life took a bit of a hit when I first fell ill almost 2 years ago now. I went from squatting twice my body weight at CrossFit, salsa dancing, performing fire shows and going out 3-4 times a week on just soda and lime to breaking down, becoming a recluse, feeling terrible all the time and completing GTA V, maxing out my Skyrim character and putting on 20kg.
Vienna was definitely one of the coolest cities I went through as I traveled, and I didn’t even get to scratch the surface. After a beautiful 8 hour train journey from Hamburg, Germany, I landed in the capital of Austria only to discover it was Eurovision that day and everywhere was full. Other than possibly one of the most expensive hotels in the area so I had little choice in the matter and had to stay in a gorgeous $500 a night suite 😀
This was a really fun read, although it was aimed more at teenagers and I was expecting something more adult, the only other Neil Gaiman book I’ve read was his collaboration with Terry Pratchett, Good Omens.
The story is a dark one, with death, suicide, witches and a portal to another world, told through the eyes of a 40 year old recollecting his child hood at the age of 7.
Mark Manson keeps popping up on Facebook as a suggested friend, as we have many friends in common. I have never met the guy, so I haven’t added him, but I did decide to read his book to see what he was about.
It’s a pretty cool book.
The secret is in the title, the entire book is about being honest with who you are and what you like, then expressing that, honestly, in order to be attractive to women. No secrets, no tricks, just honesty.
Joel Fuhrman is a nutritarian and he has a series of books revolving around juicing and ingesting as many nutrient dense foods as possible (fruit, nuts and vegetables) for their health benefits whilst laying off meat and animal products. Claiming that people that follow his diet can put their organs in to nutrient overload, with the ability to lose weight and even cure type 2 diabetes because the pancreas gets so many nutrients it starts working again.
